OUR STORY

There’s something special about being able to match my daughter.
Perhaps it’s the knowledge that all too quickly, she will be too grown-up to want to do such a thing. Perhaps it’s because she was, literally, a part of me and I love finding ways to continue that same bond.
Or perhaps it’s just because it’s downright fun.
I wanted to create wonderful memories of us dressing up together, embarking on wild adventures, and enjoying this crazy thing called life.
The problem was that, despite endless trial and error, I couldn’t find exactly what I was looking for.
The matching pieces I found always had the same problems. Unflattering, poor quality, unethically made, and designed to be worn for a short time. Life is fast paced and changing, and I needed clothing we could get our money’s worth from. Kids grow fast, mum’s bodies change, and I couldn’t find anything that would stand the test of time.
I took matters into my own hands.
It’s been a journey to get where we are, but it’s one I’m very proud of.
All our prints are designed here in Australia, and are inspired by this beautiful land we live in. That’s why you’ll never find a Sunday Rae design available anywhere else.
Our dresses are carefully designed to grow with each stage of life. Our mini pieces will continue to fit through multiple growth spurts, and our adult dresses are suitable for pregnancy, breastfeeding, and beyond.
Best of all, our fabrics are all high-quality, comfortable, and ethically handmade in Indonesia.
Each Sunday Rae piece sold donates $1 to a local, Australian charity.
Sunday Rae is a small, family-run business and we’re excited to share our journey with you.
Thanks for being here.
Much love,
Renee 

Family photo of Sunday Rae family behind the brand

Testimonials

★★★★★

When I saw the online store for Sunday Rae I was instantly in love, not only was it size inclusive but the products looked so well made and beautiful. I received my order today which was a matching mum and daughter outfit and WOW!! It's even more beautiful than I could have imagined. Renee was so easy to communicate with and made shopping online such a breeze. You will definitely see me as a repeat customer, would highly recommend anyone to buy from Sunday Rae 😍

Fran
VIC
★★★★★

If you're after beautiful heirloom pieces that can be passed down through your children, then you've come to the right place. My eldest daughter literally comes home and changes straight into Sunday Rae. Occasionally I steal it for a quick hand wash so it can be twirled in once again. The best part is knowing our baby girl will twirl in these same dresses in a few years ❤️

Jacinta
NSW
★★★★★

Love my dresses

The material that is used is so beautiful and soft, I am obsessed with the dresses I've purchased! Renee is fantastic and will go above and beyond for her customers. Will definitely continue supporting her wonderful business!

Heather
NSW
★★★★★

Great customer service, FAST Shipping especially a few days before Christmas, & great quality not to mention the dresses are more gorgeous in person then what they are online 😍 thanks again Sunday Rae, more purchases to come!

Emily
NSW
★★★★★

I loved the personal experience with Renee at Sunday Rae and it feels great to support a small business. The fabric and quality is beautiful and affordable. I know this gift will be very much loved by the little lady that will be wearing it.

Madeline
Qld