OUR STORY
There’s something special about being able to match my daughter.
Perhaps it’s the knowledge that all too quickly, she will be too grown-up to want to do such a thing. Perhaps it’s because she was, literally, a part of me and I love finding ways to continue that same bond.
Or perhaps it’s just because it’s downright fun.
I wanted to create wonderful memories of us dressing up together, embarking on wild adventures, and enjoying this crazy thing called life.
The problem was that, despite endless trial and error, I couldn’t find exactly what I was looking for.
The matching pieces I found always had the same problems. Unflattering, poor quality, unethically made, and designed to be worn for a short time. Life is fast paced and changing, and I needed clothing we could get our money’s worth from. Kids grow fast, mum’s bodies change, and I couldn’t find anything that would stand the test of time.
I took matters into my own hands.
It’s been a journey to get where we are, but it’s one I’m very proud of.
All our prints are designed here in Australia, and are inspired by this beautiful land we live in. That’s why you’ll never find a Sunday Rae design available anywhere else.
Our dresses are carefully designed to grow with each stage of life. Our mini pieces will continue to fit through multiple growth spurts, and our adult dresses are suitable for pregnancy, breastfeeding, and beyond.
Best of all, our fabrics are all high-quality, comfortable, and ethically handmade in Indonesia.
Each Sunday Rae piece sold donates $1 to a local, Australian charity.
Sunday Rae is a small, family-run business and we’re excited to share our journey with you.
Thanks for being here.
Much love,
Renee
